Luma Plus
- Good at
- AI video (Ray3) and images
- Limits
- 10,000 credits/mo
- Compared with the next plan up
- Next up: Luma Pro (US$90.00/month): 40,000 credits/mo; 4x Luma Agents usage
1 "Not published" means the company doesn't give a number.
Luma plans and prices
Luma makes AI video and images, with its own models and other companies'. Plans are priced by monthly credits.
What you get
- Luma's models (Ray3.2, Ray3.14, Uni-1) plus others such as Seedance, Kling, Veo 3.1, MiniMax H3 and Flux 3.
- Commercial use on every plan.
- Luma Agents: more usage on Pro and Ultra.
Prices at a glance1
Monthly billing, USD.
- Luma Plus (10,000 credits a month): US$30 a month · no official CAD price
- Luma Pro (40,000 credits a month; 4x Luma Agents usage): US$90 a month · no official CAD price
- Luma Ultra (150,000 credits a month; 15x Luma Agents usage): US$300 a month · no official CAD price
Tip: annual billing is often cheaper.
Tip: subscribe on the website, not in the app
Buying through the iPhone or iPad app often costs more because of Apple's App Store fees. Sign up on the provider's own site (like claude.ai or chatgpt.com) and you can still use the app with the same account. How to switch and what to know · Compare app and website prices.
More: Every AI plan side by side, with models and limits · AI image and video plans compared
Where Luma ranks
Where do Luma models rank?
Luma's best model on each independent leaderboard we carry. Higher is better unless noted. All rankings.
Strengths and limits, plan by plan
What is each plan good at, and what are its limits?
Plain-English summary of what each plan is good at and its real usage caps, from the company's own plan and help pages. Not sure what you need? Should I pay for AI?
Luma Pro
- Good at
- AI video (Ray3) and images
- Limits
- 40,000 credits/mo; 4x Luma Agents usage
- Compared with the next plan up
- Next up: Luma Ultra (US$300.00/month): 150,000 credits/mo; 15x Luma Agents usage
1 "Not published" means the company doesn't give a number.
Luma Ultra
- Good at
- AI video (Ray3) and images
- Limits
- 150,000 credits/mo; 15x Luma Agents usage
- Compared with the next plan up
- This is the top plan we track from this company.
1 "Not published" means the company doesn't give a number.
Last checked Oct 26, 2026.