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Leonardo plans and prices

Leonardo makes AI images and video, with 80+ models on paid plans. Plans are priced by fast tokens.

What you get

Prices at a glance1

Monthly billing, USD.

Tip: annual billing is often cheaper.

Tip: subscribe on the website, not in the app

Buying through the iPhone or iPad app often costs more because of Apple's App Store fees. Sign up on the provider's own site (like claude.ai or chatgpt.com) and you can still use the app with the same account. How to switch and what to know · Compare app and website prices.

More: Every AI plan side by side, with models and limits · AI image and video plans compared

Where Leonardo ranks

Where do Leonardo models rank?

Leonardo's best model on each independent leaderboard we carry. Higher is better unless noted. All rankings.

LeaderboardBest modelRankScore
Arena Text-to-Image2Lucid Origin#751013

Strengths and limits, plan by plan

What is each plan good at, and what are its limits?

Plain-English summary of what each plan is good at and its real usage caps, from the company's own plan and help pages. Not sure what you need? Should I pay for AI?

Leonardo Free

Good at
AI images and video from 80+ models
Limits
150 fast tokens/day; Auto model only; public creations
Compared with the next plan up
Next up: Leonardo Essential (US$12.00/month): 8,500 fast tokens/mo; prices exclude tax

1 "Not published" means the company doesn't give a number.

Leonardo Essential

Good at
AI images and video from 80+ models
Limits
8,500 fast tokens/mo; prices exclude tax
Compared with the next plan up
Next up: Leonardo Premium (US$30.00/month): 25,000 fast tokens/mo; unlimited relaxed image generation (select models)

1 "Not published" means the company doesn't give a number.

Leonardo Premium

Good at
AI images and video from 80+ models
Limits
25,000 fast tokens/mo; unlimited relaxed image generation (select models)
Compared with the next plan up
Next up: Leonardo Ultimate (US$60.00/month): 60,000 fast tokens/mo; unlimited relaxed image and video generation (select models)

1 "Not published" means the company doesn't give a number.

Leonardo Ultimate

Good at
AI images and video from 80+ models
Limits
60,000 fast tokens/mo; unlimited relaxed image and video generation (select models)
Compared with the next plan up
This is the top plan we track from this company.

1 "Not published" means the company doesn't give a number.

Sources (2)

  1. Leonardo's pricing page
  2. arena.ai/leaderboard/text-to-image

Last checked Oct 26, 2026.

Prices change often. Get the changes by email.

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First issue in November. Sign up now and you'll get it first. Sign-up opens soon. Until then the button opens your email app with a pre-filled request to [email protected], and we'll add you when the first issue goes out.

AI moves fast. We'll keep you up to speed.

New models, price changes and the best deal of the week. One email on Fridays, starting in November. Free.

First issue in November. Sign up now and you'll get it first. Sign-up opens soon. Until then the button opens your email app with a pre-filled request to [email protected], and we'll add you when the first issue goes out.